Why Blogs ?

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.

Why Should I Start a Blog for My Business?

  1. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
  2. Your blog fuels SEO. Search engines love valuable content and will reward you for it.
  3. You don’t have to be a professional designer. Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require any real graphic skills. Trust us! We’re writers, not designers.
  4. 60% of businesses who blog acquire more customers, according to a recent HubSpot survey.
  5. Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.
  6. It gives your company a voice. A blog creates a place to talk about new products, or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place let your brand’s personality shine and show people what you’re all about.
  7. Blogs share your expertise. How else will you position yourself as a subject area expert and thought leader?
  8. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
  9. It can be fun. Blogging can be energizing, stimulating, and something you look forward to.
  10. Blogging makes you think…about newsworthy topics, your industry, your customers and the world around you.
  11. A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.
  12. It creates free PR. Business bloggers are often interviewed by journalists as industry experts. Get some press!
  13. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
  14. Blogging sharpens your business focus. To create a blogging strategy you must define who you are blogging for and why. A blog with no focus attracts no readers.
  15. Helps you stay ahead of the curve. You have to stay on top of news, trends and competitors to be a successful blogger. It helps you be a leader, not a follower.
  16. You can tell your brand story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
  17. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
  18. Gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.
  19. Blogging is inspiring. You’ll start to see ideas all around you..talking with friends and colleagues, watching movies, reading, and just walking down the street.

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Foundation of All Social Media Activities

A blog allows you to create a place where all of your work is stored. A blog also allows you to build a stronger picture of who you are. It is true that most people will meet you through other places; Twitter, Facebook, and LinkedIn for example, but if they like what they read on these platforms, they will most likely follow you back to your blog and find out more about who you are.

Build Your Brand as an Expert

Bloggers don’t focus on themselves. They turn their focus towards publishing educated articles that put their true talents and knowledge on display. Being an expert does not translate into talking about yourself. If this occurs, your efforts will most likely backfire on you. It is well known, that in blogging as in real life, the more you talk about yourself the less people want to follow you.

Build Trust

People are becoming more skeptical each day. They are especially skeptical about marketing messages found on the Internet. A blog with consistent, truthful and helpful content will allow you to build strong trust among your followers. Be patient and persevere because the time you put into your blog will outlast the ones who don’t.